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Companies at risk from ignoring social media

Almost half of the boards of the UK's 350 largest companies have not discussed their social media strategy in the past 12 months.

And one in three say social media strategy is unimportant to the board, according to the results of the latest FT/ICSA Boardroom Bellwether survey, reports the Financial Times.

The FT quotes Crister Holloman, author of the Social Media MBA series of books, advising that, as employers, companies need to engage with the increasing range of social media that allow people to share what it is like to work there.

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