Graeme Grieve will be the new managing director of BMW Group UK and Ireland from October 1.
He will replace Tim Abbott who has been appointed as managing director of BMW Group South Africa where he will be responsible for leading a team of 4,500 employees in the BMW Plant Rosslyn manufacturing operation, the national sales company and BMW Financial Services.
Grieve, who was BMW UK sales director from 2001 to 2006, is currently based in Munich and responsible for the BMW Group importer business covering more than 80 countries.
He worked at BMW UK from 1990 to 2006 when he joined Rolls-Royce Motor Cars as global sales and marketing director before moving to Munich in 2009.
He said: “I am clearly delighted with my new appointment. While the current business environment remains dynamic, our strong brands and outstanding range of cars and motorcycles provides many opportunities.
"My role will be to give clear leadership and direction to the company and to continue our strong partnership with our dealer network to meet the challenges which lie ahead.”