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Hyundai gets it dealers selling trade parts

Hyundai has launched ‘Made For Trade', a new programme supplying the UK's 35,000 independent motor traders with genuine Hyundai parts.

Following a successful pilot initiative, Made For Trade now supplies more than 40 Hyundai trade dealers, selected according to location and their quality of customer service.

Hyundai Mobis, the brand's parts and service arm, will support Made For Trade, which caters for the increasing number of Hyundai vehicles on our roads - forecast to be 70% more in vehicle parc by 2017 than in 2012.

Over the next 18 months the number of Made For Trade dealers is expected to grow rapidly, in line with an anticipated further uplift in Hyundai's new car sales.

Many ageing Hyundai cars are serviced and maintained by independent garages, and this gives Hyundai dealers, and the manufacturer, an opportunity to profit by selling these independents OE parts.

Tony Whitehorn, president and chief executive, Hyundai Motor UK, said: "The creation of our ‘Made For Trade' parts programme follows the introduction earlier this year of Hyundai's overnight parts delivery service.

"Both help to enhance standards of aftersales care offered to customers and trade professionals."

The new programme uses number-plate recognition software to make the ordering of Hyundai OE parts as fast and efficient as possible. Independent retailers also benefit from parts retailers, a stock check analysis tool, merchandise, promotional offers and training programmes.

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