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RAC Buysure targets dealers in Scotland

A new seminar-style event designed to appoint more dealers to the RAC Approved Network is being held in Scotland.
 
Taking place on August 6 at The Hilton, Edinburgh Airport, it will explain in detail the benefits and responsibilities of working in partnership with the RAC.
 
Mario Dolcezza, Head of Dealer Propositions at the RAC, said: “The event will give both the RAC and prospective Approved Dealers the opportunity to get to know each other with a view to identifying particular candidates to join the RAC network.
 
"We are committed to connecting our members and other consumers who are looking to purchase a used car with the very best dealers. RAC Approved is the highest distinction that we offer to dealers and allows them to make extensive use of the RAC brand, feature on the RAC’s one-million-hits-a-month web site, and to access the support of the RAC with a wide range of marketing initiatives involving our 20 million-strong customer database.
 
“Typically, dealers who meet our standards see increased margin retention of around £100 per car, a warranty sales uplift of 30% and their potential catchment area increase by a fifth.  There is a compelling overall argument for quality dealers to become RAC Approved."
 
Mario said that the growth of the RAC dealer network in Scotland was being bolstered by the appointment of a new, three-strong support team who would work with the newly-appointed RAC Approved Dealers and help them to develop their profile.
 
He said: “Our existing presence in Scotland needs improving in order to meet customer interest in initiatives such as RAC BuySure and we are committed to ensuring that dealers get the support from us that they would rightly expect.”

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Comments

  • Peter F McCullough - 29/07/2014 09:30

    This is not an article regarding RAC Cars. The RAC Dealer Network and RAC BuySure programme is the RAC's own dealer network programme. Dealers within the RAC Dealer Network programme have the added benefit of being able to also pay to advertise on RAC Cars alongside our franchised dealers - an option that other independent dealers do not.

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