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Jeep sends new Cherokee off-roading in London

A series of special off-road tracks, designed to demonstrate the remarkable capability of the new Jeep Cherokee, are being brought for the first time to the UK.

The tracks, which include steep climbs, descents, ramps and axle twists, will be made available to the public in London, which has been chosen as one of four major European cities to be visited by the Jeep Cherokee Territory European Tour.

The tour will allow enthusiasts, 4x4 lovers and potential customers to try Jeep Jamboree off-road adventure-style driving without having to leave town.

The Queen Elizabeth II Olympic Park is the venue for the UK leg, on July 11-13.

Test drives will be organised to challenge visitors on a special course packed with snares and tricky crossings.

“Nothing beats the pleasure of driving a Jeep off-road in the wilds, but not everyone has the opportunity to do that,” says Damien Dally, head of brand, Jeep UK. “The Jeep Cherokee Territory European Tour, however, will allow Jeep fans, friends and customers to try the car on a number of tough tests without having to leave London. It’s a fantastic opportunity and will, I am sure, create a great spectacle too.”

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