6: Empower your people

Amarjit Shokar and his brother Kam took over Romford Mazda in 2007 when it was a failing business. They decided they would be the only managers, and every employee should have a voice when it came to running the business.

The business plan is reviewed weekly and shared with every member of staff. Each team member is expected to take responsibility for playing their part and they are empowered to do their job properly and serve customers exceptionally well. An example is the sales team – each member handles a deal from greeting to close, including arranging finance.

“Preventing customers being ushered from one person to another has proved immensely successful and creates a real opportunity to develop a strong relationship built on trust. This has also aided the relationship between sales and aftersales,” said Amarjit Shokar.

Next tip: Reward and recognise