Why the AM Awards winners were successful: our souvenir guide

Find out what it was that made the 2025 AM Awards winners impress the judges in this special souvenir report.

Inside, you can read in detail about what made the Best Dealership of the Year so special, why the Land Rover Defender won the Used Car of the Year trophy and how a relatively new business has astounded its brand partners and the AM Awards judges with its success and taken home a number of trophies.

Plus there is much, much more. The 2025 AM Awards report includes photos from the gala dinner in London at the start of this month. 

Our thanks go to all of the entrants for taking time to provide the information required to judge every entry robustly, and congratulations to those who made it to the finals, and especially those who collected a winner's trophy or were highly commended.

It was certainly a fantastic evening of celebration.

Thanks to the judging panel: 

• Sally Fyffe, marketing director at Micheldever Group;
• Julia Muir, founder of the Automotive 30% Club and CEO of Gaia Innovation;
• Sue Robinson, chief executive of the National Franchised Dealers Association; 
• Paul Bentley, consultant and former AM100 dealer group operations director; 
• Tim Rose, editor of AM;
• Jim Saker, emeritus professor of Loughborough University’s Business School and presdent of the IMI;
• Richard Siney, consultant and a former AM100 dealer group operations director;
• Aimee Turner, deputy editor of AM;
• Steve Young, managing director of the International Car Distribution Programme.

And of course, we were delighted that again David Kendrick and Ian McMahon of Cooper Parry supported the judges by auditing the entries of the dealer group categories.

Read the full report of the 2025 AM Awards