Omoda and Jaecoo honour top-performing dealers at first awards

Twin Chinese brands Omoda and Jaecoo recognised their best-performing dealerships across the network’s 74 franchise points at the company’s first annual dealer awards.

For best sales performance in terms of dealership reach, Toomey Brentwood won in the Large Territory category, showcasing exceptional sales performance by achieving 200% of its annual target.

Bassetts Swansea, which delivered 156% of its target thanks to a strong all-round sales effort, won the Medium Territory award while the Small Territory award went to Drayton Motors Louth, which reached 143% of its sales objective.

In the EV Leadership category, Stoner Gillingham took top honours for its outstanding commitment to promoting Omoda’s all-electric E5 model.

Toomey Brentwood picked up its second award of the evening by winning the Aftersales Performance Award, having led the network in service plan registrations, total parts purchases, and technical support order engagement.

Additional awards recognised excellence in marketing, social media, and fleet business. Here, Peoples claimed the Retail Marketing Excellence Award for its innovative campaigns and effective use of marketing channels.

Wellington Motors won the Social Media Excellence Award, thanks to its creative and well-executed content strategy while Brindley Garages was awarded the Top Fleet Dealer Performance prize for its strong engagement with the fleet sector since the launch of the Chery-owned brands in the UK.

The final accolade of the evening, the Best Group Sales Overall Performance award, went to Arnold Clark.

The Glasgow-headquartered dealer group achieved outstanding results across its three Omoda and Jaecoo locations – Aberdeen, Linwood and Newcastle – each surpassing 150% of their sales objectives, with a combined performance of 266% against target.

Commenting on the awards, Victor Zhang, UK director of Omoda and Jaecoo, said: “Our dealer network has been instrumental to the success Omoda and Jaecoo UK has achieved in our first year.

“The strong performances recognised at the awards highlight the depth of talent across our 74 UK showrooms and how hard work is rewarded. My congratulations and thanks go to all the winners for their contribution to the success of our two expanding brands.”

Full list of awards and winners

• Best Sales Performance Centre (Large Territory): Toomey Brentwood
• Best Sales Performance Centre (Medium Territory): Bassetts Swansea
• Best Sales Performance Centre (Small Territory): Drayton Motors Louth
• EV Leadership: Stoner Gillingham
• Aftersales Performance: Toomey Brentwood
• Retail Marketing Excellence: Peoples Limited
• Social Media Excellence: Wellington Motors
• Top Fleet Dealer Performance: Brindley Garages
• Best Group Sales Overall Performance: Arnold Clark