Mercedes-Benz is providing bespoke Rick Owens livery on three Mercedes-Benz C-Class Saloons and one G-Class in a project called ‘The Masters’ at Selfridges during London Fashion Week from September 12-16.
The exclusive livery depicts Rick’s own torso, holding a flaming torch, replicating a 23-foot effigy situated under Selfridges’ clock tower outside the department store on London’s Oxford Street.
‘The Masters’ campaign runs through September and October and celebrates influential and contemporary designers.
As part of ‘The Masters’, Selfridges is working with Rick Owens on a dedicated in-store project titled, The World of Rick Owens.
Continuing its association with fashion, Mercedes-Benz is providing a fleet of chauffeured cars to move media and VIPs seamlessly and effortlessly around the capital during London Fashion Week.