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Future of Citroen's DS brand to be showcased at Paris Motor Show

Citroen will display a concept car at the Paris Motor Show which signals the future of its DS brand.

It says the Divine DS concept represents a manifesto of style that embodies the essence of the brand and its future and underlines the DS aim of offering customers cars that directly reflect their personalities.

A four-door compact car with sleek, powerful styling and a totally original interior, this concept car allowed the design teams to be given the freedom to fully express their creativity, which has resulted in a new philosophy for personalisation named ‘hyper-typage’. This approach offers three interchangeable interior trims, each with a unique and compelling character.

In addition to the concept car, the DS stand at Paris will display products and features including the new online services provided with DS Connect, which include MyDS Scan, a smartphone app that uses visual recognition to make operating the car easier, and a DS Connect Box, a system designed for smartphones that supplies information on the car’s use and improves safety by allowing the driver to make localised assistance and emergency calls.

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