BMW’s share of the market has been in decline since 2012, but it is still one of the most successful brands, with almost 6% market share.
In 2013, it launched its i electric car sub-brand and is making the i3 and i8 available to purchase, initially through 47 dealers (business sales specialists) of its near 150-strong network, with the remainder able to carry out diagnostic and body repair work.
The i cars have renewed interest in plug-in vehicles and BMW will be seeking to buy back cars at the end of the initial lifecycle to avoid doubt over residual values.
It is also entering the MPV segment this year with the 2 Series Active Tourer, giving it a rival to the Mercedes-Benz B-Class and Ford C-Max, a niche as yet untouched by its big rival Audi.
Dealers rate the BMW franchise highly, while the new products are likely to bring new customers to the brand.