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Fiat – AM Franchise Guide 2014

4

 THE 2014
FRANCHISE GUIDE

  
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Fiat has enjoyed steadily increasing market share since 2012, partly the result of new products and the continued appeal of the evergreen 500.

The Bravo medium hatchback always struggled to stand out in a crowded sector but customers seem to have warmed to the 500L and its increasing number of variants, while a new Panda in 2012 also gave Fiat another strong competitor in the A-sector and more reasons for customers to visit one of the 250-plus dealers.

Dealer ratings for the franchise have also been steadily improving over the past two years.
Fiat will benefit from fresh products under the Fiat Chrysler Group’s recently announced plans for the next few years, but Jeep and Alfa Romeo are currently receiving the most attention internally.

About 30 dealers also hold the high-performance Abarth franchise, which is rumoured to also have fresh products in the pipeline.

Learn more about this manufacturer on Fiat's AMi page. Dealers can register here for a free AMi membership.

 



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