The latest generation of Hyundai models will firmly establish the brand as a mainstream player in the UK and consign its budget image to history.
While sales continue to increase, its market share in the UK has declined slightly in the past two years, but the brand has undergone a period of consolidation following the last round of new model introductions and has put in place a structure to ensure it meets the needs and expectations of business customers as well as retail.
With about 150 dealers, it has a strong presence and has begun rolling out business specialist status to selected dealers.
Launched this year, the new i10 has won critical acclaim in the media, while the i40 is next for a revamp, which should maintain its appeal as a rival to the Mondeo and Insignia.
Hyundai is also a leader in hydrogen fuel cell development and will be a key player as the technology becomes a true alternative fuel from 2015.