Jaguar has probably held a privileged position among premium brands in the UK in that because it is British, customers may be more prepared to overlook little problems with the cars.
The cars themselves certainly come with a ‘feel-good factor’, well equipped for the money and with stylish exteriors and interiors.
Updates to the XJ and XF range have kept sales treading water while the new car market has improved, while the introduction of the F-Type Roadster in 2013 and the F-Type Coupé this year have certainly grabbed worldwide attention.
Next on the horizon is a BMW 3 Series rival called the XE, which will be crucial to increase Jaguar’s presence in the business car sector, and it will be offered with a new 2.0-litre diesel engine developed in house.
Hi-tech lightweight aluminium construction will put it at the top of the class for low CO2 emissions, and rear-wheel drive will also keep driving enthusiasts happy.