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Seat – AM Franchise Guide 2014


 THE 2014

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There may be concerns over the future of the Seat brand in Europe, but in the UK it has been a big success.

Market share has almost doubled in the past 10 years and the brand had its most successful year in 2013, with more than 45,000 registrations.

The new Leon range has grown into a three-bodystyle line-up where its predecessors had  just one, while the soon-to-be-launched X-Perience, an all-wheel drive version of the Sport Tourer with raised ground clearance, will attract new customers.

The UK also takes more than its fair share of high-performance variants with a rich mix of warm-hatch FR models across the Ibiza and Leon range. The 280bhp Cupra R also made its debut here in 2014.

Although dealers give the franchise a middling rating in the AMi index, this has been steadily improving over the past two years.

Learn more about this manufacturer on Seat's AMi page. Dealers can register here for a free AMi membership.

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