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Toyota – AM Franchise Guide 2014


 THE 2014

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Toyota is a smaller player in the UK car market than it used to be and although it has dropped some of the slower-selling cars from the line-up in recent years (including the Urban Cruiser and the Verso S), it still has one of the most diverse ranges, and sales have been increasing since 2011.

From the tiny iQ to the giant Land Cruiser V8, Toyota seems to have almost all sectors and niches in between covered.
It has four ranges offering petrol-electric hybrid power options, and one of them – the Yaris Hybrid – is currently the only non-plug-in car that qualifies for a full discount on the London congestion charge.

The second-generation Auris seems more of a hit than its predecessor with the addition of the Touring Sports estate in 2013 attracting new customers. Its five-year/100,000-mile warranty also helps to reassure buyers, especially after the big vehicle recall in 2010.

Learn more about this manufacturer on Toyota's AMi page. Dealers can register here for a free AMi membership.


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