Franchised dealers are being offered service plans from the National Franchised Dealers Association (NFDA) and EMaC.
The partnership aims to underline the importance of quality in the aftersales experience for consumers and help dealers to leverage an unrivalled support programme.
Director of the NFDA, Sue Robinson, said: “The franchised dealer experience is all about quality and in EMaC we recognised the value of their holistic support capabilities and expertise. At the point of sale they can help our members to drive sales, whilst post sale their extensive resources are proven to lighten the administrative load for dealers.
"In a changing marketplace, we see service plans as a highly appropriate point of sale product that at its best drives retention, absorption and customer satisfaction.”
EMaC chief executive Angela Barrow said: “We are delighted to be working with the NFDA; already the preparation for launch has demonstrated a real meeting of minds. Quality matters.
“The challenge of success with a service plan programme is often the increased administration workload.
"We handle in excess of 3,500 customer contacts every day on behalf of dealers. We are enabling dealers to focus on the face-to-face customer experience without having to invest in further resources.”
The NFDA programme is available for its dealer members from the October 1.
For more information, contact Stephen Latham, NFDA senior operations manager on 07515 975157 or Stephen.firstname.lastname@example.org.