Stafford Land Rover opened the doors to its new state of the art dealership yesterday, following a £6m investment from the Swansway Group.
The £6m dealership – the biggest ever investment made by the group – is one of the first Land Rover concept showrooms in the country and is situated just off junction 14 of the M6.
Dealer principal at the site, Darren Poole, said: “Throughout the construction process, we had a huge amount of interest in the new site and it’s good to be able to finally answer the many questions from our curious customers.
“The new site is truly state of the art and is set to deliver a customer experience like never before with total brand consistency alongside exceptional customer service and cutting edge technology.”
Swansway group director David Smyth said: “This is such an exciting time for the group, not just for Stafford Land Rover. We will be creating jobs as we strengthen our sales team and take on new apprentice technicians to work in our bigger showroom and our high tech workshop.
“For our existing teams across the group, it means more career opportunities and areas for personal development.”