Tesla has opened its new showroom in Knutsford, Cheshire.
The Canute Place store features the Model S design studio, the dual-motor Model S rolling chassis and will be a base for test drives.
Tesla has also announced plans to open a service centre in the North West to complement the Knutsford store.
Tesla’s stores, frequently located in city centres and shopping malls, are set up to help customers learn more about electric vehicles and the experience of driving the Model S.
The Model S is an electric car which is said to deliver 285miles of range at 65mph on a single charge. It features a 17-inch touchscreen and has a 0-60mph of 3.2 second with prices starting at £49,380, including the £5,000 government plug-in grant.
The Model S also comes with zero road tax, zero showroom tax and exemption from London Congestion Charge. The car is also eligible for the 100% First Year Allowance for company purchase and 0% Benefit in Kind, both of which last until April 2015.