Toyota has set itself a target of raising £1 million for Comic Relief, with its dealers' help, by selling Red Noses for cars.
Money raised for Red Nose Day (Friday, March 13), including sales of vehicle red noses, will be used by Comic Relief to support for projects helping to improve the lives of people here in the UK and Africa.
Matt Harrison, president and managing director of Toyota GB, said: “Red Nose Day achieves the remarkable feat of making people laugh while at the same time helping make a real difference for those people most in need. Toyota is proud to be a part of its inspirational work as an official partner of this year’s Red Nose Day and across the country we will be pulling out all the stops to raise as much money as we can.
“We have set ourselves a target of £1 million that we are confident we can achieve with the enthusiasm, generosity and good humour of the thousands of people who work in our offices, factories, warehouses, workshops and showrooms, together with their families, friends and business colleagues."
Red Noses are available for £5 from Toyota dealers or from the brand's eBay shop at stores.ebay.co.uk/toyotaofficialstore.