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Desira Group looks to a digital future with new website platform

Desira Group will be overhauling its web-based services by utilising GForces’ all-new website platform; NetDirector Auto V10 and associated tools.

In the second half of 2014, visits to Desira Group’s website via tablets and smartphones reached almost 50% with predictions that this trend will only increase.

The Group currently represents nine major brands in London and East Anglia and this investment aims to create a destination that delivers an experience more in-line with the way consumers are now browsing dealer websites.

Desira Group Plc director Michelle Gant said: “When launched, this will be our third-generation NetDirector website and we believe that it will bring significant advances in the way we conduct the online element of our business. Catering for the continuing growth in mobile use is fundamental to this.

“Alongside responsive design, the site will come with a range of tools which offer our customers a far better buying and ownership experience – helping them to conduct more of it online from first contact through to renewal. These tools include finance calculators and in-built aftersales software to enable car owners to book servicing and order tyres. Our social media presence will also continue to play a prominent role with our Facebook, Twitter, Pinterest and Google+ pages linking directly to the new site.

“The Group’s desire to provide a truly next-generation browsing experience to our customers has been the driving force in adopting a new web platform. Being a well-established, family-owned business, we must treat our customers in a manner representative of the personal service we aim to deliver in the showroom. Our presence online must therefore be reflective of this.”

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