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Aston Martin Works’ VIP programme is huge success


Aston Martin Works is celebrating a successful first year of customer engagement and experience through its ‘By Invitation’ programme of VIP events.

Launched in 2014, the programme is a series of luxury customer experience events that unite Aston Martin Works’ new and heritage car clients at exclusive activities and events around the UK.

Most recently, customers were given the chance to attend an exclusive master class in modernist cooking with top chef Phil Fanning at the Michelin-starred Paris House restaurant in the grounds of Woburn Abbey in Bedfordshire.

The ‘By Invitation’ packages generally comprise of VIP access, top class catering and hospitality, private tours, and celebrity hosts.

Commercial director at Aston Martin Works Paul Spires said: “When we launched the ‘By Invitation’ concept last year, we wanted to create an opportunity for our customers to come together at a range of varied and exclusive VIP events, sharing in the luxury lifestyle that typifies Aston Martin ownership.

“After just a few events it became clear that ‘By Invitation’ was a huge success, and today our customers regularly tell us they can’t wait for the next activity.

“2015 is already shaping up to be a very busy year for us and you can be assured that we will have further exciting and exclusive lifestyle-related ‘By Invitation’ events for our customers. Watch this space.”

For more information on the Aston Martin Works ‘By Invitation’ programme, click here.

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