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Aston Martin to offer Lagonda to UK buyers

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After launching its Lagonda model exclusively for the Middle East, luxury car manufacturer Aston Martin now says the car will be offered to global markets.

The carmaker will now accept orders for the Lagonda Taraf from Aston Martin dealers in more major markets, including the UK, Continental Europe and South Africa, with the luxury saloon now available in left or right hand drive in limited numbers.

Aston Martin chief executive Dr Andy Palmer said: “Opening up the Lagonda Taraf to an increased number of customers around the world was a high priority for me as soon as I joined Aston Martin late last year.

"I wanted to be able to offer this exceptional saloon to the potential owners from around the globe who have been enquiring about it, and I’m very happy that we have been able to expand the Lagonda proposition.”

Initially available only to buyers in the Middle East, where it was launched in Dubai late last year, the Lagonda Taraf is being built in a strictly limited small series of no more than 200 cars.

The return of Lagonda follows in the wake of other bespoke special projects by Aston Martin such as the creation of the extreme Aston Martin Vulcan supercar, Vantage GT3 special edition, One-77, V12 Zagato and the CC100 Speedster Concept.

The Lagonda Taraf is hand-built at Aston Martin’s manufacturing facilities in Gaydon, Warwickshire, in a dedicated building previously given over to the creation of the One-77 supercar.

The 6.0-litre V12-engined super saloon is being offered to customers through Aston Martin’s VIP sales programme with precise pricing details remaining confidential, and likely to be significantly different in each case due to very high levels of bespoke content.

Each Lagonda customer will have the option of ensuring their car is truly unique by personalising it via the popular Q by Aston Martin bespoke service.

Dr Palmer said: “We anticipate very quick expressions of interest from customers around the world, many of whom will want to add Lagonda to their luxury and sports car collections.

“Aside from its confident style, many buyers will also recognise this Lagonda Taraf as a piece of automotive history, following in the tracks of its distinguished predecessor the William Towns Lagonda.”

He added: “I’m also particularly pleased that we have been able to engineer Lagonda for right-hand drive markets meaning, of course, that I’m sure we will see the car in use on Aston Martin’s ‘home ground’ of the UK in due course.”

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