Mercedes-Benz is set to expand its product range with the launch of its first pick-up, by 2020.
The midsize pickup segment is currently undergoing a transformation worldwide. More and more pickups are being used for private purposes, and commercial, as well as private users increasingly asking for vehicles that have car-like specifications.
Chairman of Daimler AG and head of Mercedes-Benz Cars, Dr. Dieter Zetsche, said: “The Mercedes-Benz pickup will contribute nicely to our global growth targets. We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains, and value.”
The Mercedes-Benz Vans division is responsible for the new vehicle.
Head of Mercedes-Benz Vans Volker Mornhinweg said: “As part of our ‘Mercedes-Benz Vans goes global’ strategy, the pickup is the ideal vehicle for the international expansion of our product range with a newly developed model.”
The new Mercedes-Benz pickup will initially be targeted at markets in Europe, Latin America, South Africa, and Australia, all of which are posting sustained growth in this segment.
“We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car. We will design our brand’s first pickup according to this recipe for success," Mornhinweg said.
IVAN JALOPKIN - 31/03/2015 15:54
Mercedes Benz has been building Trucks for years, so that they are offering a Pick-Up Truck, to garner a percentage of the Upscale Market, is not so surprizing ... Germans are just Big Children, so it was only a matter of time before they tried again, to gain a part of the Niche Market ... They should stick to what they know best, and not run the risk of the expense of New Tooling, and being Laughable, for trying to be ALL Things, to ALL People ...