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Kia brings UK network onto

EDT Automotive, the comparison site for drivers looking to find a great local garage or dealership, has announced that all of Kia’s UK will become part of the site which sources local repairs and servicing for its car owners.

Kia becomes the fourth manufacturer to sign up its network to, following Ford, Toyota and Lexus.

Another brand is set to be announced in the coming weeks.

Alex Rose, marketing director, said: “Kia understood its fixed-price servicing and menu-priced repairs were often competitive with the local independent or fast-fit alternative but, like other OEMs and dealer groups, recognised that, all too often, Kia owners dismiss the dealership from their shortlist for their next service or repair due to perceived poor value.

“In joining at a head-office level, Kia has ensured its dealers can be transparently assessed alongside the local independent repairer, and it turned to Call-It Automotive to ensure that its brand was consistently represented, nationwide.

The deal sees a partnership between and Call-it Automotive. The latter specialises in providing contact-centre and lead-management services for new, used and aftersales.

Shaun Egan, sales director, said: “We worked with to integrate our technology with theirs and, as a result, we are able to track and report on leads with the same precision as we apply to any other client.”

Rose said: “While Kia’s fixed-price servicing and repairs are competitive, drivers may assume that a main dealer will cost them more.

“Our system allows local prices - from all outlet types - to be compared side-by-side, along with each party’s USPs - levelling the playing field somewhat.

“Drivers make their decision based on what matters most to them, whether that’s reputation, price, availability or location. Indeed, thanks to the Call-it team’s hard work, we’ve already seen our first 20 bookings come in.”

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