Volvo Car UK has marked the next step in its new global marketing strategy, first announced late last year, with the launch of its next generation website.
www.volvocars.co.uk has been designed with the modern lifestyle that many of its prospective customers enjoy, using bold, clean and crisp imagery, with full desktop, tablet and mobile compatibility.
With more and more people investigating a car purchase online, rather than going from dealer to dealer, there is greater emphasis placed on digital to ensure the product is easy to see and information is easy to find.
The new Volvo Cars website is a brand experience in which every screen and every single piece of information is laid out in a Volvo way and in line with the Volvo brand and values.
Head of marketing at Volvo Car UK Georgina Williams said: “A great deal of effort has been placed on ensuring the user experience is what our customers expect. Consumers now want to see more images, but still get the detail when they want to take the next step, and this new website delivers on that.
“The new website has gone live just before the all-new Volvo XC90 will be in dealers, so ensuring customers can see what a tremendous looking car this is, even before seeing it in the flesh and experiencing it for them, is of major importance.”