Honda is set to roll out a new retail display solution across its 163 car dealerships across the UK.
Created in partnership with marketing agency HRG, part of the global marketing and publishing services group Altavia, the display has been designed to deliver a heightened focal point for new vehicle launches within the showroom environment.
The branding and messaging of the display can be adapted in line with the needs of each launch, with high-gloss white steel frames, colour-changing LEDs, LCD TV screens and space for interchangeable vinyl graphics.
Dealer marketing strategy manager from Honda UK Matthew Jones said: “2015 is an exciting year for Honda that will see our entire range re-launched. We needed to reflect that step change, so required a new product zone that would massively enhance the showroom space.
“Clean and crisp, the new retail display creates a relaxing and enjoyable space for customers during their journey in-store, whilst also having vital product information at hand at the point-of-purchase and giving Honda maximum flexibility within the retail space – making it ideal for our dealerships and the launches of the new models.”
Sales and marketing director from HRG Russell Langridge said: “As Honda would say, ‘the road to better never ends’. We were intent on developing a display concept that would provide Honda will a truly adaptable retail solution to hero each new launch.
“The result is a central showroom focal point with strong visual standout for new vehicles that can be adapted for each launch easily, while emphasising the core brand identity and maintaining consistent standards of retail brand delivery.”