AM Online

Magazine survey says Lexus has the best dealers

Lexus Driver Power Awards

Lexus has added a Best Dealer victory to its wins for Best Car and Best Manufacturer in the Auto Express Driver Power Awards.

The results were drawn from the opinions of more than 61,000 people who responded to this year’s survey, the UK’s largest in-depth car satisfaction study. In all, Lexus claimed seven Driver Power honours this year.

Lexus was a winner as best car dealer for the third successive year with a 93.56% overall score, ahead of sister brand Toyota in second place. It was also ranked highest in all but one of the survey categories.

Auto Express questions if Lexus can “do no wrong”, having already claimed the 2015 best car category with the IS saloon and the best manufacturer title.

It reports: “Lexus dealers have led the way in Driver Power from the start in 2002 and the company’s European luxury rivals could learn a thing or two about customer service by visiting a Lexus showroom.”

Richard Balshaw, Lexus director, said: “This award completes an exceptional year for Lexus in the Driver Power survey.

"These achievements are thanks to great work across the full spectrum of our activities, from introducing exciting new models such as the NX and RC F, to connecting with our customers and constantly improving the service we deliver at our dealerships. We take nothing for granted and will continue to invest in doing even better in the future.”

Lexus says it has always made delivery of the highest customer service standards a hallmark of its brand and it continues to raise the bar. It is rolling out new-look showroom designs across the country, to appeal to the kind of style-conscious customers who appreciate Lexus’s advanced, contemporary designs.

Physical changes to areas such as the customer lounge, private consultation rooms and vehicle hand-over areas are complemented by new digital tools to help staff deliver even better, personalised service.

The changes have been successfully introduced in a pilot scheme at Lexus Guildford and are now being introduced in a nationwide programme for the 45 other UK dealerships.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest

Login  /  Register


No comments have been made yet.