AM Online

Volkswagen drops 'Das Auto' slogan

Volkswagen is to drop ‘Das Auto’ from advertising campaigns.

It will no longer appear underneath the Volkswagen logo, with the word ‘Volkswagen’ appearing instead, according to Reuters 

“Wherever our logo appears in future, it will be backed by the new brand slogan ‘Volkswagen’. The slogan will be rolled out in stages across the world,” a spokesman said.

Volkswagen has used the slogan since 2007.

New VW boss Matthias Müller is understood to want its advertising to reflect a more humble Volkswagen in the wake of the emissions scandal. It is facing millions of dollars in possible fines and costs as it fixes up to 11 million cars fitted with software designed to cheat emissions tests.

> Volkswagen issues timetable of emission software fixes for UK owners and dealers                                                              

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please login.

Comment as guest


Login  /  Register

Comments

  • Iceage - 04/01/2016 14:09

    How German! He hopes by demonstrating humbleness will prevent custodial sentences...... Barclays Tesco VW = Corporate fraud. The people running these businesses should be locked up for 10+ years. It is the only way to end this behavior.

    Reply as guest

    Login  /  Register