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Mercedes launches online van buying platform - but dealers still 'vital'

Mercedes-Benz Edition 1 X-Class 2018

Mercedes-Benz Vans UK has launched an online vehicle sales platform for the new X-Class (pictured) van.

A limited supply of the Edition 1 X-Class will be available to buy online.

Steve Bridge, Mercedes-Benz Vans UK managing director, said: “We have historically been the pioneers in the commercial vehicle business, and in-line with our ‘AdVANce’ strategic initiative, we are proud to be the first commercial vehicle manufacturer to bring this platform to our customers.”

“We constantly look for ways to diversify and grow our business for ever-changing customer needs which is what this innovative online platform hopes to achieve.”

“With over 40,000 new vehicles sold in 2017, this platform is set not to replace the existing dealer network, but to extend the breadth of customers we are able to engage with.

“The Mercedes-Benz Vans retailer network’s expertise and service is vital to keeping Britain’s businesses moving, and this online platform introduction helps us as a business put the customer at the centre of everything we do.”

The online sales platform also enables a choice of finance products: Agility (personal contract plan), personal contract hire and business contract hire, and also includes a range of flexible finance parameters for annual mileage and deposit contribution.

In addition, customers can have the vehicle delivered to their billing address or visit their preferred dealer to collect it.

Two free services are also included in the offer for Edition 1 X-Class.

The start of online sales is evidence of Mercedes-Benz’ progression from a vehicle manufacturer to becoming a holistic provider of transportation mobility solutions, said Bridge.

The Edition 1 X-Class features the equipment seen on the Power line, such as electric driver and passenger seats, Thermotronic automatic climate control, Keyless-Go and leather steering wheel, and also benefits from winter package, which offers heated driver and passenger seats and heated washer fluid jets.

> MORE: Mercedes-Benz Vans' online sales platform

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