Hepworth Honda managing director Stephen Brighton is to take part in a 'London to Paris 24' cycle challenge on June 5.
Brighton will cycle the 240 mile route, which starts in Blackheath Comon, in 24 hours to raise funds for automotive industry charity BEN.
“BEN is a charity many in the motor industry support. It’s great to have a real personal challenge which enables me to combine both my passions. I've never ridden such a distance in 24 hours, the training mileage is over 1,000 this month alone, but the pain will be worth it for both BEN, and me," he said.
The challenge invitation came in the form of a tweet from CAP Automotive black book editor Philip Nothard.
“This event and fantastic efforts from members of the automotive industry is an excellent reminder of how the industry appreciates the valuable work which BEN provide, through a network of care and services,” Nothard said.
Events executive at BEN Bekki Chandler said: “It takes true strength, determination and stamina to take part. After arriving in Paris a celebratory dinner will be held Saturday evening to say thank you and meet family and friends who have also supported you through this strenuous challenge.
“Funds raised will help so many more of our industry colleagues who are facing tough times and are in need of our help.”
Director at Automotive Diagnostic Solutions Frank Massey will also be joining Brighton in his bid to cycle London to Paris in 24 hours.
Brighton’s aim is to raise a minimum of £1,000 towards their team’s target of a phenomenal £20,000. Donations can be made at here.