A Mitsubishi dealership in Wiltshire has held a tactical weekend to promote its vehicles’ suitability for the disabled.
Melksham Mitsubishi joined forces with Motability, an adaptions partner Specialised Vehicle Options (SVO), and the Westbury-based service and repair centre Mobility Works for a special weekend event at its showroom to raise awareness of mobility aids.
Marketing ensured the event brought in several prospects and led to some orders.
Sales manager James Ryan said: “This was the first time I’ve done an event of this type and it went very well. We did a couple of Motability sales on the Saturday and we’ve got a couple of people coming in because of the event, so there has definitely been a general increase in awareness.
“It was well worth doing and we’ll do it again next year.’
Customer John Stevens has placed an order for a Mitsubishi Outlander PHEV on the Motability scheme. He discussed with SVO the adaptations that he wanted done to the vehicle, namely, a wheelchair hoist and an electric driver’s seat.
During the first quarter of this year more than 2,500 Motability applications were received by UK Mitsubishi dealerships.
The Japanese brand has 24 models and derivatives available under the scheme.