TrustFord has become the first dealer group to receive accreditation for its commitment to “transparency and exceptional business ethics” from the GoodCorporation Standard.
Established in 2000, GoodCorporation is an independent organisation that checks and measures corporate behaviour.
It helps identify whether good practice is properly embedded and what action might be needed to protect and strengthen reputation.
The GoodCorporation Standard accreditation is awarded to those companies that demonstrate a strong ethical culture and responsible management practices.
TrustFord’s accreditation follows a review – including interviews - of its organisation of 3,000 staff working across 65 dealership sites in the UK together with suppliers and customers.
TrustFord’s chairman and chief executive Steve Hood said: “As a business we are driven by two fundamental objectives: to provide our customers with the best experience we can, and to also provide each of our 3,000 colleagues with a working environment in which they can thrive.
“It is our commitment to these principles that has resulted in TrustFord being the first automotive dealership in the world to achieve a GoodCorporation Standard accreditation.”
TrustFord is the world's largest, dedicated Ford dealer group.
TrustFord previously operated under a variety of local brand names including Bougourd Ford, Brunel Ford, Dagenham Motors, Heartlands Ford, La Motte Ford, Lindsay Ford and Polar Ford, as well as Ford Retail Online, Ford Online Parts and @firstParts Solutions.
It is part of the Ford Retail Group, wholly owned by Ford Motor Company; operating as an independent dealer group with its own board of directors and operating strategies. The Ford Retail Group also owns and operates TrustFordOnline and TrustFirst Parts.