Peter Vardy has launched its Heritage Collection, offering customers classic cars for the first time.
From its new Heritage dealership in Co Durham, Peter Vardy is offering a selection of more than 20 classic cars, ranging from £10,000 to £250,000.
It also provides a dedicated concierge department offering personalised, expert advice on investment, value creation, restoration, storage, maintenance and transportation.
Classic car specialist Paul Cummings, who worked for Sir Peter Vardy for 16 years as a dealer principal in the company’s Rolls Royce and Bentley, Ferrari Maserati and Jaguar franchises, is heading up the Peter Vardy Heritage team.
He said: "The Heritage team has assembled an absolutely fantastic collection of truly great cars, backed by the ultimate VIP service to ensure that every detail of our clients' motoring desire is fulfilled.
“Classic cars not only offer great investment benefits, but can be driven and enjoyed without affecting their value.
“You could buy a classic car for £70,000 and in five years’ time it could be worth £145,000, plus you’ve had five years of fun driving it.
“Over the past decade classic cars have been one of the best performing investments with an average return of up to 469%.”
Chief executive Peter Vardy said: “I have always been passionate about iconic cars, and starting a heritage arm to the business has been something I have wanted to do for the last few years.
“I’m really excited to see where we can take it as it not only provides our current customer base with a completely new and unique offering, but will open up the Vardy name to a whole new client base right across the UK.”
> Pictured: a 1959 Mercedes 190 SL Roadster available at Peter Vardy Heritage