AM Online

Desira Group adds SsangYong franchise

SsangYong Tivoli

Desira Group is preparing to introduce the SsangYong brand to its Norwich dealership.

The group, which currently operates at eight sites across Norfolk, is adding the growing Korean brand to its offering at the Wroxham Road facility.

Desira currently represents Abarth, Alfa Romeo, Citroen, Fiat, Infiniti, Jeep, Nissan and Peugeot and achieved a turnover of £86 million in the year ended December 31st, 2015 (2014: £78 million).

Welcoming the company to the network, Paul Williams, chief executive of SsangYong Motor UK, said: “We and our dealers are focused on giving customers great service, so whether buying a new or used SsangYong, choosing accessories or helping to maintain their car in the years ahead, we are confident customers will appreciate the car, their dealer and the brand.”

Stuart Stone, managing director, for Desira said: “We are delighted to have been appointed to represent SsangYong and greatly look forward to playing our part in its continuing success.  SsangYong has a great range, and with very competitive pricing and a 5 year limitless mileage warranty on every car, we believe it will do extremely well in our area.”

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