Lloyd Motor Group’s Blackpool centre has been recognised globally as the best ‘BMW Retailer in Customer Care’ at the 2016 BMW Excellence in Sales Awards.

Lloyd Blackpool was the UK’s sole representative in these awards which are the culmination of regional and national evaluations of thousands of international BMW retailers. 

BMW honoured its 36 best dealers worldwide during the Excellence in Sales awards ceremony in Munich.

The awards were presented by the programme’s patron, Ian Robertson, BMW AG management board member for sales and brand BMW, aftersales.

The jury included BMW Excellence in Sales patron Dr Ian Robertson, his first-line management team, and representatives from BMW Group corporate quality decided on the winners from 3,000 entries from 80 different countries.

The worldwide finalists were assessed on their customer communication skills, plus their ability to anticipate customer demands and quickly resolve customer problems.

Bryan Lloyd, Lloyd Motor Group managing director, said: “There were only 36 nominees across six awards categories, so to have been recognised at this level in such a competitive and professional global retailer network is an exceptional honour in itself.

“To win this award and be honoured as the best ‘BMW Retailer for Customer Care’ in the world is an incredible achievement.

“It is a testament to our staff and our belief that a people-focussed culture delivers a great customer experience.”

Over the past few years, BMW has placed a particular focus on listening to and acting upon customer feedback to ensure that every customer’s experience reflects what the BMW brand stands for.

Lloyd BMW has consistently achieved exceptionally high ratings from its customers hence why it is also currently the “BMW UK Retailer of the Year”, holding that accolade for the second consecutive year and for the fourth time in 10 years.

Recent Lloyd Blackpool customer feedback was highlighted in summarising the award for best ‘BMW Retailer in Customer Care’: “Lloyd Blackpool were incredibly easy to deal with.

“The sales and service personnel remembered my needs and preferences from previous purchases and visits and showed a great understanding of what best suited me. I was given as much time and attention as I needed - no rushing making the whole experience very customer focussed and personalised.”

Lloyd Motor Group has six BMW retailers in Carlisle, Blackpool, Cockermouth, Colne, Newcastle and South Lakes.