MG Motor UK has expanded its national dealer network with the appointment of car supermarket specialist Henson Motor Group.
Trading under the name Newcastle MG, the new franchise is a new addition to the Benton-based new and used car supermarket business.
David Hodgson, general manager at Henson Motor Group, said: “At Henson Motor Group, we work hard to make your next car purchase as easy, stress free and enjoyable as possible.
“Joining the MG dealer network is a milestone achievement. As our first ever franchise brand, we will work in close partnership with the MG team to provide customers across the north east with the brand’s award-winning model range.
“Car preferences have continued to change over the past few years, with more customers opting for either the practicality of an SUV, or the fuel efficiency and inner-city driving capability of a Supermini.
“MG offers models in both these sectors, making our appointment to the network an exciting next step for the business.”
Matthew Cheyne, head of sales and marketing at MG Motor UK, added: “As a fast-paced and dynamic dealership, we’re confident that Henson Motor Group will help to further elevate the MG brand across Newcastle and the surrounding areas.
“With a committed team, excellent facilities and clear strategy, customers will benefit from expert advice and professional service.”