Lookers has strengthened its relationship with Audi with the opening of its newest dealership in Sunderland.
The launch of Wearside Audi, on Newcastle Road, represents a £5.7 million investment by Lookers.
The centre features a 13 new car showroom, a 55 used car display and a 15 ramp workshop.
A roof-top car park with 99 spaces is reserved for repair and servicing customers.
The new retail site forms part of Lookers’ wider capital investment programme, which includes a new £17m Audi dealership in Dublin and a new £10m Volkswagen dealership in Battersea, London.
Lookers is also currently underway with the development of its five-acre Hillington Park site in Glasgow, which will eventually be home to new Jaguar and Volvo retail sites.
Lookers’ Newcastle Audi site on Scotswood Road, was opened in 2014 as part of a £7m investment, and locations in North Tyneside and Teesside.
Richard Hyde, head of business at Wearside Audi, said: “A customer first, people friendly approach that has informed the design of this fantastic site.
“This is not one of those brand new shiny facilities devoid of personality. We’ve got relaxed seating areas which are designed to feel comfortable rather than be overly formal and break out areas for our customers to use their computers, relax and interact with our lovely people.
“We want everyone to fully experience the ambiance that only Lookers and a brand like Audi can provide.”