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New DS 7 Crossback to go on UK tour

DS Crossback 2017

The new DS 7 Crossback will be going on a tour of the UK ahead of its 2018 release.

The tour will give motorists an opportunity to see the vehicle first hand after the new SUV initially appeared at the DS Urban Store in London, where DS Virtual Vision gave attendees a 3D reality version of the vehicle.

A special, early-built DS 7 Crossback, will be on display at key DS-promoted events, DS Stores and DS Salons ahead of its 2018 arrival.

Most recently the SUV has been on display at the Taste of London food festival.

The tour dates are as follows (subject to change):

  • Trafford Centre, Manchester – June 29 to July 2
  • New DS Store Manchester - July 4-9
  • DS Salon Chester, Swansway –July 11-12
  • DS Automobiles Sponsored ‘Dinner-in-the-Sky’ London, Chelsea – July 19-30
  • BBC Countryfile Live event, Blenhiem Palace –August 3-6
  • DS Salon Ipswich, John Grose –August 10-12
  • Intu Metrocentre, Gateshead –August 16-19
  • DS Automobiles Sponsored ‘Dinner-in-the-Sky’ - Newcastle - August 24-29
  • DS Store, Chatsworth – August 31 to  September 3
  • DS Automobiles Sponsored ‘Dinner-in-the-Sky’, Bristol – September 7-8
  • DS Automobiles Sponsored ‘Dinner-in-the-Sky’, Southampton – September 21-24

DS’ UK brand development director Arnaud Leclerc said: “DS is bold and daring yet the brand also seeks to keep in touch with our prospective clients through a human touch. DS 7 Crossback UK Tour is therefore a natural choice for presenting our new SUV to bring it as closely as possible to potential buyers.

"This is because the UK Tour is much more than a preview showing: it is a great chance for the general public to enter the DS brand world, with hi-quality DS Virtual Vision as an experience the closest to reality.”

DS’ vice president and global sales and marketing director Arnaud Ribault said: “We’re very proud of our newest addition to the range, DS 7 Crossback, as it embodies the best of what DS has to offer in terms of exquisite craftsmanship, distinctive design, and state-of-the-art technology.

"We’re very excited to be taking this unique vehicle on tour and presenting it ahead of launch to the UK audience.”

DS has launched DS 7 Crossback La Première, which can be ordered online until December 31 2017.

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