HR Owen’s Mayfair dealership hosted the world showroom debut of the new Rolls-Royce Phantom.
Fresh from its reveal at Bonhams late last month, the Phantom made its way to the Berkeley Square showroom.
HR Owen became the first and only place to see the new car away from Rolls-Royce HQ.
The vehicle will be available to buy from 2018.
HR Owen's brand director for Rolls-Royce, Claus Andersen, said: “It’s a true honour to be the first showroom in the world to welcome the new Phantom, which was given the red-carpet treatment it duly deserved during its time with us.
“We celebrated our most successful year to date in 2016, and with the launch of this stunning model, it looks set to be a very interesting 2018, too.
“Phantom is the very pinnacle of luxury and being able to show off its wonderful bespoke features was fantastic. We’re incredibly excited for next year’s launch and to have the car back in.”