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Johnsons Cars signs 20,000-car remarketing deal with BCA

BCA Perry Bar auction hall

Johnsons Cars has signed a three-year deal with BCA which will see the car auction specialist manage the remarketing of over 20,000 vehicles for the group.

The Redditch-based multi-franchise dealer operates 35 sites across the UK from Berkshire to the North West and recently acquired Chambers of Sutton Limited, which added a Mazda and Hyundai dealership in Tamworth and a Ford franchise in Sutton Coldfield to its portfolio.

In July last year, Johnsons also opened Volkswagen UK’s first retail store, at Birmingham’s Bullring shopping centre.

Its latest partnership with BCA will see vehicles sold at weekly, Thursday sales at BCA Perry Barr as part of a three-year agreement.

Vehicles will also be made available to buy to BCA Live Online customers.

Mike Berwick, operations director at Johnsons Cars, said: “BCA bring the scale and flexibility we need to support our continued growth. We were impressed by the commitment to innovation and continued investment in new technology.”

BCA’s 20-acre remarketing and logistics facility at Perry Barr provides three auction lanes and a state-of-the-art digital auction suite. 

There is undercover viewing for 450 vehicles, ample customer parking for over 400 vehicles, a restaurant, barista kiosk and business suites, and a full range of buyer services available in the customer concourse. 

Suzanne Spencer, major account manager at BCA, said: “Johnsons is a fast growing and ambitious company that operates respected retail operations across the UK. Our integrated approach to remarketing and a wide range of support services mean that we can provide a true partnership to support their team.”

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