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Autobase twins MG with Citroen to create new dual-brand dealership

MG Autobase

Autobase has opened MG’s 92nd franchised dealership in Wednesbury as part of a dual-brand showroom which also feature a Citroen franchise.

Autobase new facility has benefited from a comprehensive upgrade as part of its twinning of the two brands and now features a five-car showroom and space for up to 60 pre-owned vehicles.

Autobase’s director and dealer principal, Ali Allibhai, said: “The brand’s ethos fits with our family-owned business perfectly where the customer is always at the centre of everything we do.”

The site holds an eight-bay garage for service and maintenance, alongside ample visitor parking.

To meet future demand the new dealership has also upgraded its on-site facilities for electric vehicles (EVs) with a charging bay and the capability to service and maintain zero-emissions vehicles.

Allibhai said: “We are really excited about the arrival of MG to the Autobase Group and it will form part of our dual-brand showroom.

"Our business is looking to the long-term and we strongly believe that the MG brand is at the start of a very exciting journey and it is tremendously exciting to join the network as it continues to offer customers a value-for-money package that is unrivalled in the industry.”

Autobase represents the 12th new dealership opening for MG Motor UK in 2019 alone.

MG Motor UK’s network development manager, David Allington, said: “Our brand in on track to reach 120 franchise dealerships by the end of 2020 to support the brand’s strategic long-term growth plans.

“The new site is of great strategic importance for our brand as it increases our footprint in the West Midlands with a partner who has a long track-record of delivering an extremely high level of customer service. MG Motor UK is delighted to welcome Ali and the Autobase MG team to the family.”

 

 

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