WLMG has joined the MG Motor UK network with the opening of a new Marylebone dealership and a dedicated MG aftersales centre in Ruislip.

The franchised retail operation which is based in Eastcote, Middlesex, and names Abarth, Alfa Romeo, Fiat, Jeep, Kia, Nissan and Jeep among its other franchise partners, increased its footprint in London with the opening of the new facility at MG Motor UK’s London office.

The new six-car showroom serves customers in the West End of the capital and takes the MG retail network to 91 dealers across the country as it aims to establish itself as a “strong competitor” in the UK market.

WLMG’s managing director, Neal Benstead, said: “MG is a new brand for the group, and we are extremely excited to begin our partnership.

"Particularly attractive to us is the brand’s strong investment in future products and electrification, crystallised by the upcoming launch of the new MG ZS Electric later this year.

"MG has a bright future and we want to be part of this exciting journey.”

To support the new dealership, WLMG simultaneously launched its first MG aftersales centre in Ruislip, which incorporates a workshop and is staffed by a team of experienced technicians to carry out maintenance of all MG products.

MG Motor UK’s network development manager, David Allington, said: “We are always delighted to welcome new members like WLMG to the MG family.

“Our product portfolio offers excellent value for money, reflected in the continuous interest that we’ve seen from prospective dealership partners across the country.

"The new dealership, together with the aftersales centre in Ruislip, will expand our brand presence in the capital while increasing our ability to serve our ever-growing customer base.”