Lamborghini Leicester has become an associate club partner to the Leicester Tigers rugby club.
The Sytner Group dealership will support the club during all of its matches.
Sean Cook, head of business at Lamborghini Leicester, said: “Lamborghini Leicester is delighted and proud to join the Tigers family as associate partners. We are excited to support the club and wish everyone the best of luck for a successful season ahead.”
The partnership package provides a flexible solution for the dealership to mix-and-match its business goals.
Mark Davies, head of business development at Leicester Tigers, added: “We are delighted to welcome Sytner Group’s Lamborghini Leicester and it’s a testament to the whole team here that we are able to attract such a prestigious brand to the club.
“We look forward to working with them on supporter-led initiatives over the season and I think supporters will be excited to see them at many matches this season.”
Lamborghini Leicester is based at the Watermead Business Park in the city, offering new and approved-used Lamborghinis as well as an after-sales service.
The headquarters of Sytner Group is also in Leicester.