Elon Musk’s Tesla electric vehicle (EV) brand has opened a new store in Norwich.

The business has set up shop in Holden Group’s former Kia dealership on Mile Cross Lane, Catton Grove.

A Tesla spokesperson told the Norwich Evening News: "The Norwich Tesla location supports Tesla’s digital customer experience in East Anglia.

"Test drives will be available from the 79 Mile Cross Lane location as well as services when required.

"The site is approximately 16,000 square feet in total with room to service up to five cars at once.

"If a service centre appointment is needed, for example if a lift is required, you can arrange a touchless drop off of your car at our Norwich service centre and a readily cleaned loaner can be unlocked to get you on your way."

Holden Group took on the Norwich Kia franchise when it acquired the Norfolk Motor Company around 12 months ago.

Its franchise with the Korean brand is now located on Barker Street, Norwich, along with the group’s Honda dealership.