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Automotive industry urged to sign up for Benathlon and Big Breakfast to raise funds

Ben is inviting the automotive industry to take on the Benathlon in September and host a Ben’s Big Breakfast in October to help raise vital funds.

Benathalon participants will exercise in their own way for 30 minutes each day for the 30 days of September and raise £30 for the automotive industry's charity.

Participants can choose how they complete the challenge, for example, by walking, cycling, running, swimming, or even by horse riding or skipping.

Benathlon runs twice a year and aims to improve participants’ mental and physical health while also fundraising to support automotive colleagues to get back on track.

Ben’s Big Breakfast is in its third year, running from October 9-15, and invites automotive industry companies to host a breakfast to fundraise for Ben.

Breakfast brings together employees, customers and families to share the most important meal of the day, aiming to connect with each other and check in, supporting each other’s mental health.

A total of 158 companies took part in last year’s Ben’s Big Breakfast and the charity hopes for this year to be even bigger and better.

Matt Wigginton, director of partnerships, engagement and income at Ben, said: “We can’t wait to get cracking with our next fundraising events later this year and hope to see many of our automotive family take part in both.

“Demand for Ben’s support services has reached new highs due to the cost-of-living crisis, so without your support we can’t continue to support the increasing demand. Thank you - more people than ever need our support, yours will mean we can reach them all.”

Automotive Management Live 2023







The UK's leading event for motor retailers - Thursday November 9, 2023.

‚ÄčAutomotive Management Live 2023 welcomes motor retail managers from across the UK to discover business improvements, to understand best practice and to network with fellow dealers and suppliers.

Topics this year will include agency business models, the brands now entering the UK new car market, used car stock management and more. It's free to attend, but you'll need to register.

Venue: NEC, Birmingham


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