Snows Motor Group has appointed Richard Morgan as head of its Toyota and Lexus division – one of a number of new appointments made within the dealer group’s senior management team.

Morgan, formerly the company’s franchise operations manager, will now oversee the running of Snows’ trio of Lexus dealerships in Exeter, Hedge End and Bournemouth; plus a total of 11 Toyota businesses across the South of England.

Morgan joined Snows in February having gained 36 years of experience working with brands such as Volkswagen, Audi, Jaguar, Land Rover, BMW and MINI.

He explained: ‘‘This division is the largest within the Group, so it is a fantastic opportunity to continually improve the customer experience for all our Toyota and Lexus customers.

‘‘Our representation recently grew to 11 locations, with Salisbury Toyota and our brand new Toyota and Lexus facility in Lyon Road, Bournemouth joining the division. It’s clearly an expansive and exciting time for Snows.’’

Elsewhere in the company, a number of other personnel changes have been announced. Mike Maidment, formerly franchise aftersales manager, is now head of aftersales. Tom Price has joined Snows as customer communications director. Andrew Elliott, formerly sales manager at Snows Volvo Southampton, is now sales manager at Snows Vauxhall Southampton.

Michael Ewen, formerly franchise aftersales manager for Fiat and Mazda, moves to Snows Volvo Southampton as aftersales manager responsible for Volvo, Polestar and the dealership’s preparation centre.

Alex Domone, chief operating officer at Snows Motor Group, said: ‘‘It’s my pleasure to congratulate some of our most talented and hard-working managers on their promotions – and to welcome Tom Price to the business. Snows are proud to provide active pathways for managers looking to grow within our company and this is supported through our Talent Management programme.’’

Snows Motor Group has undergone considerable expansion in recent years but remains a family-run business operating at the heart of the communities it serves in southern and south-west England.

The company operates more than 50 franchised car dealerships plus a number of used car centres and standalone approved service facilities.