High value clients of Rolls-Royce Motor Cars and its dealer partners are being assured of the ultimate luxury experience this week on the French Riviera.
The luxury car marque is hosting a series of elite client experiences in Saint-Tropez until August 3.
The marque will host private appointments, curated drive opportunities, and private gatherings in a number of landmark destinations, including La Réserve with its spectacular sea view and Althoff Villa Belrose with its cascading terraces and panoramic views.
Rolls-Royce’s Saint-Tropez programme also includes a series of private soirées and hosted dinners reflecting the glamour and luxury that defines Rolls-Royce.
Rolls-Royce said the selected destinations directly reflect the tastes and habits of its wealthy clients, and are shaped by insights into where many owners choose to spend their summers, on the Côte d’Azur.
"Our summer programme in Saint-Tropez is a considered extension of our wider philosophy: to ensure our clients are never without the community, hospitality and access that Rolls-Royce provides, wherever they are in the world," said Boris Weletzky, Rolls-Royce Motor Cars' regional director, United Kingdom, Europe and Central Asia.
"Through this series of elegant engagements, set in some of the Riviera’s most sought-after addresses, Rolls-Royce affirms its role as both a curator of exceptional motor cars and a meaningful part of our clients’ lives."
These are the places that inspire them, host them, and feel like home. The brand’s presence in each location is a natural extension of that understanding, offering opportunities to connect in the environments they already love.
From these venues, its high-spending guests are invited to explore Rolls-Royce’s full contemporary product portfolio via 12 Bespoke motor cars on the sweeping corniches that the region is famed for.
These coastal roads were once favoured by Sir Henry Royce, who refined early motor cars from his winter home in nearby Le Canadel.
A discreet hospitality space is reserved for client meetings and gatherings at each address, while an exclusive Rolls-Royce moment at the famed Nikki Beach. long associated with the lively spirit of Saint-Tropez, will channel the joie de vivre that draws many of the marque’s clients to the Côte d’Azur during the summer.
An award-winning journalist and editor, with two decades of experience covering the motor retail industry, and accredited by the Institute of Leadership and Management (ILM) plus the National Council for the Training of Journalist (NCTJ)
As editor of AM since 2016, Tim is responsible for its media content, planning and production across AM's multiple channels, including the website, digital reports, webinars, social media and the editorial content of AM's events, Automotive Management Live and the AM Awards. His focus is on interviewing senior leaders of franchised dealer groups and motor manufacturer national sales companies to examine latest developments in UK motor retail.
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