Desira Group officially opens third Nissan dealership

Desira Group has opened its third Nissan location after refurbishing a former Skoda dealership in King's Lynn.

The business has been working with the Japanse brand for 25 years and the new Horsley Fields location has created 15 jobs.

The new Desira King’s Lynn team have now been recruited across the sales, service and parts departments, with managers, technicians, advisors and sales executives all joining the company.

Desira already operates Nissan dealerships in Norwich and Great Yarmouth.

The King’s Lynn dealership, a former Skoda site, has been refurbished with two new car showrooms with plenty of space to display the latest Nissan models.

In addition, 40 used vehicles are on display outside; there is a six-bay workshop; an electric vehicle charging area; plus a customer lounge in which complimentary refreshments are available.

Stuart Stone, managing director at Desira, said: ‘‘Having just celebrated our 25th anniversary with Nissan, we are elated to strengthen our relationship further with the brand.

"Our third Nissan dealership represents Nissan in North Norfolk and will continue our commitment to excellent customer service.

‘‘With many loyal customers already in the area, we are delighted to offer a branch even more conveniently located for them.

"As I say, Desira is synonymous with exceptional customer service and a warm welcome will be extended to all visitors."

The new Nissan dealership takes Desira to 10 showrooms across East Anglia, with five new showrooms opening in 2024.

In addition to the new King’s Lynn dealership, Desira has opened a new aftersales site for Nissan owners in Bury St Edmunds.