JCB Group rolls out strategic rebrand for Sussex showrooms

JCB Group is rebranding its 'Euro' Sussex dealership locations to carry the parent company name to unify the company's operations under a single identity.

While the ownership and staff remain unchanged, customers will now see the JCB name across key sites throughout the region.

The Sussex locations will operate as JCB Cupra, Seat and Skoda Crawley, JCB Skoda Worthing, JCB Van Centre Crawley, JCB Van Centre Worthing and JCB Van Centre Eastbourne, aligning with the dealership group’s wider portfolio and bringing added clarity and cohesion to its presence in the South East.

Customers can expect "a seamless transition", with all existing services warranties and contact points remaining fully intact.

Jonathan Bischoff, owner and managing director of the JCB Group, said: "We’re incredibly proud of the reputation our Euro branches have built over the years.

"This rebrand is not about changing what our customers know and love, it’s about bringing all of our dealerships together under one trusted, recognisable brand.

"JCB is a name synonymous with quality and integrity and we believe this change will strengthen our presence and simplify the experience for our customers across Sussex."

The JCB Group, which represents several major automotive manufacturers, has been steadily expanding its footprint across the South-East.

The group added its third Cupra and Seat dealership in Rainham last year.

The addition makes AM100 dealer group JCB now the largest Cupra and Seat car dealer in Kent, where it already had sites in Crawley and Ashford.